The Story

“Michelle and I met in 2008

while working at the same bar. We bonded from the discovery that between us, we owned nearly 200 bathing suits. When we both left, we remained friends, but something was missing in our lives and we both knew it. Randomly one day, she asked me if I was interested in becoming her business partner. She had this idea - this yearning - to design great swimsuits.”
- SAGA Sales and Marketing Director, Alex McCauley

“Driving across the San Mateo bridge,

thinking about the endings and beginnings of our lives, I thought of the name SAGA, and it struck me as I looked out at the water. My parents used to own a sailboat named Saga, which they sailed across the Pacific Ocean on. I called Alex and at that moment, we both knew that it was the perfect beginning to our epic tale, our journey, our saga. That was the moment when our dreams turned in to possibilities.”
- SAGA Designer, Michelle Byrnes

The Brand

Saga is an American luxury

swimwear brand, and a journey of adventure, spirit and wanderlust.

We design for the modern jetsetting woman, inspiring her to travel the beautiful world, and to fully experience life within it. From one season to the next, LAX to NRT, our swimsuits carry her free spirit from her flight to the beach, and beyond. At SAGA, we are defining a new era of worldwide mobility, with adventure at the epicentre of it.

Manufactured in Los Angeles, California, with fabrics imported from Italy, SAGA swimsuits are cutting edge modern, hinting at the exotic stories of the world. We are in love with color, form, and connecting our customer to the energy of her lifestyle, the inimitable quality of true spirit she possesses, and the world around her. Style is a reflection of the selves we project onto the world, and ours believes in inspiring epic tales of love, life, and adventure.

At SAGA, it is not the destination that matters, but the journey we take to get there. And we dress women for the journey.

Let the adventure begin.

Contact

Inquiries

info@sagaswimwear.com

Headquarters

SAGA Swimwear
1050 Noe Street
San Francisco, CA 94114
415.857.2010

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Stores

1314

1314 Grant Avenue
San Francisco, CA 94133
www.sanfranpsycho.com/categories/Retail/

Coconut Lime

2650 Via De La Valle, Suite C150
Del Mar, CA 92014
858.481.8300
www.coconutlimestore.com

Goodlife Boutique

4967 Newport Avenue
San Diego, CA 92107
619.222.9374
Goodlife Boutique on Facebook

Gracie's

1511 South Pearl Street
Denver, CO 80210
303.698.2229
www.graciesonsouthpearl.com

Queens Shoes

1939 Main Street
Watsonville, CA 95076-3027
831.763.9491
queensshoes.net

RAG Resident Apparel Gallery

541 Octavia Street
San Francisco, CA 94102-4317
415.621.7718
www.ragsf.com

Twyla K Boutique

3737 E. Thousand Oaks Boulevard
Westlake Village, CA 91362
805.496.0010
www.twylak.com

Sunsplash Swimwear

979 Garnet Avenue
San Diego, CA 92109
858.549.9526
www.sunsplashswimwear.com

Wonderland SF

2929 24th Street
San Francisco, CA 94110
415.641.4600
www.wonderlandsf.com